No booking. No paying at the door. Say yes to playtime — anytime. Just GoPlay.
From AED 43 a visit — about the price of a matcha.


























One pass for the whole city. No locking in, no paying at the door, no guilt. Just yes.
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"You buy access. You end up buying guilt."
You buy a single-venue membership, then feel obliged to keep going back — even when the kids are bored, even when life takes you elsewhere. Trapped in one mall, one routine. For a month.
"I'm a mum in Dubai. I built the membership I wished existed — one pass, 18 play areas, zero excuses. For my family, and yours."
Dubai · Sharjah · Abu Dhabi · Ajman. Never locked to one mall again.

No weekday-only catch, holidays included. Up to a full 2 hours of play every visit.
Pay once. Play always.

One membership covers the whole crew — add up to five kids to a single pass.
Register her in the app with name, phone, email and address — so the kids are covered when you need a breather.
Honestly? Best thing we’ve signed up for as a family. The play areas are actually good ones, no surprise costs at the door — and the team behind it actually listens to feedback.
Olivia T. · Mum of two · DubaiWe were spending a small fortune every weekend bouncing between play areas. Now it’s all just… included. We’ve ended up at places we’d never have bothered trying, and the kids love them.
Ahmed R. · Dad of three · DubaiGoPlay genuinely saved our weekends. One pass and the kids just bounce between their favourites — and I’m not doing maths at every entrance anymore.
It all lives on your phone.
Your pass is a QR code on your phone. Show it at the door — walk straight in. No booking, no payment at the door.
Across Dubai, Sharjah, Abu Dhabi and Ajman — with new venues added all the time, always included.
Paying at the door for each of these adds up fast. GoPlay is one flat monthly pass — unlimited visits, every venue, no extras.
You never have to alternate venues. Go back to your kids’ favourite play area as many times as you like, or switch it up across all 18 — one pass, zero restrictions.

Flexible plans that fit your schedule and your budget — from a 5-visit pass to daily play.

Set everything up in seconds and manage your whole family in one place — ready for play anytime.

Instant access. Show your QR at the door of any of 18 play areas, walk straight in and enjoy.
Every pass includes 18 play areas, venue-set play time per visit (often 2 hours) and endless activities. No bookings. No fees. No paperwork.
Valid for 1 month
per kid
Tap to selectValid for 1 month
per kid
Tap to select1 month of daily play
per kid
Tap to selectPasses for up to 5 kids.
From sensory rooms to climbing walls — 51 activities for every kind of play.

A calm, engaging space where children explore textures, sounds and movement — supporting focus, regulation and sensory development.

Messy, creative fun that strengthens fine motor skills while letting kids experiment, imagine and express themselves freely.

Hands-on challenges that turn curiosity into real-world thinking — building logic, problem-solving and early engineering skills.

A creative outlet for big imaginations — helping children build confidence, coordination and pride in what they create.

An exciting physical challenge that builds strength, balance and confidence with every climb.
activities across soft play, sports, arts and STEM — and counting.
From just AED 449. Join in under a minute.
For every AED 3 spent on a GoPlay pass, you’ll earn 1 Skywards Mile.

GoPlay is a featured benefit for Emirates Platinum cardholders.

Also available through Fazaa — member rates available.