Privacy policy.

GoPlay is operated by GoPlay Now LLC, registered in the United Arab Emirates. This Privacy Policy explains what personal data we collect, how we use it, and the choices you have. It applies to our website, app, and membership services. By using GoPlay, you agree to the practices described here.

We collect only what we need to provide your membership:

You give us — your name, email, phone number, and the first names, ages, and a photo of each child you add to your pass, plus payment details processed by our provider. A child’s photo is required so venue staff can verify the child checking in matches the pass, to help identify your child quickly and provide the right care in an emergency, and to prevent fraudulent or shared use of memberships.

Collected automatically — basic device and usage information (app version, approximate location if you enable it to find nearby venues, and check-in activity) to keep your pass working and venues accurate.

We use your data to set up and manage your membership, generate your QR pass, process payments, verify check-ins at partner venues, provide support, and send you service updates. With your consent, we may also send you occasional news and offers — you can opt out any time.

Payments are processed securely through Stripe. We do not store your full card number. Stripe handles your card data under its own privacy terms and PCI-DSS standards.

As required by UAE law, partner venues must record your name and your child’s name and details before entry to any play venue, so we share this information with the venue at check-in. Our payment and technology providers process data on our behalf under contract. We do not sell your personal data. We may also disclose information where required by UAE law.

We keep your data for as long as your membership is active and as needed to meet legal, accounting, or reporting requirements. When it’s no longer needed, we securely delete or anonymise it.

You can access, correct, or delete your personal data, object to certain processing, and withdraw consent for marketing. To exercise any of these, contact us at hello@goplay.ae and we’ll respond within a reasonable time.

We use encryption and access controls to protect your data. No method of transmission is completely secure, but we work hard to safeguard your information and review our practices regularly.

We may update this Privacy Policy from time to time. Material changes will be communicated through our website or app. Continued use of GoPlay after changes take effect means you accept the updated policy.

Questions about your privacy? Email us at hello@goplay.ae or reach out to us on WhatsApp and our team will be happy to help.